It serves as a powerful development tool for creating, managing, sending & tracking newsletters and email campaigns.
It simplifies the publishing and delivery process so you can focus on the content, as well as on analyzing and responding to the results of your campaign.
The Lynx Dynamics eCommerce has powerful newsletter management features that enable you to easily manage your brand image. It allows you to select products in the product database and write a bodytext.
The soft content - the intro text WYSIWYG HTML Editor
Lynx Newsletter module includes a powerful HTML Editor that allows even HTML beginners to easily create great looking HTML email campaigns. Experienced designers can also use the integrated HTML editor to make what they want.
Customization and Personalization! Send personalized and customized emails to all recipients, groups or to a custom mix of mailing groups! Choose from multiple custom fields and use them in the newsletter body. Design template
Taking care of the brand image
The Lynx Newsletter design template library acts as the central repository for your email marketing content. The access of different design templates makes sending email campaigns quick and easy. You can use any of our pre-designbed HTML email templates or have one of our web designers create one or more for you.
Pick the products
This is a marketing tool for campaigns. You can choose to send a newsletter without product listed or you can easily select the campaign products from the product categories and groups. In the standard edition you can select 3,6 or 9 products to place in the newsletter.
Use the preview function to preview the newsletter before sending it. And of cource, send a test mail for verification.
Choose recipients and Send
The recipients or customers you want to send the campaign newsletter to are either found in the subscription form or in the web store's customer database. Send campaign emails to all recipients, groups or to custom mix of mailing groups. You can also send the email newsletter to a new single email recipient.
Track newsletter campaigns, click-throughs, and get detailed mailing reports. Who opened and who clicked Track mailing campaigns, click-throughs, and get detailed mailing reports. The Lynx Newsletter has a powerful tracking and analytical platform that gives you both summary and detailed views of who has opened, read,clicked through on the campaigns and placed an order.
This information is vital in making key decisions on campaign follow-up as well as follow through by sales staff.